The Email Marketing Manager is responsible for developing email marketing strategies, managing the email calendar, and execution of enterprise-wide, data-driven daily emails, as well as weekly and monthly newsletters. The ideal candidate will have thorough knowledge of digital marketing, from managing digital assets within a content management system (CMS), to creating attractive and persuasive HTML and TEXT emails, to leveraging email automation capabilities, and reporting in an email service provider (ESP). It will be the responsibility of the Email Marketing Manager to develop data-driven initiatives and standards in an effort to support our organization’s business objectives. This position will report to the VP of Marketing and Communications and work closely with the Web Operations/Services team, Meetings & Divisions team, Membership team, Policy team, and affiliates of the organization. Most importantly, the ideal candidate will thrive in a team-based and independent environment and project a problem-solving, can-do attitude across the organization.
Minimum of 3 - 5 years of experience in email marketing or digital marketing role.
Advanced experience with HTML development and troubleshooting
Advanced experience with marketing automation technology
Advanced written communication and copywriting skills
An ability to work quickly and excel under tight deadlines
Project management skills needed to maintain multiple campaigns simultaneously
Excellent time management, communication and organizational skills in order to complete each day’s set of email requests
Bachelor’s degree in Business, Marketing, Communications, or related field.
Experience writing and planning content for digital marketing.
Experience using/managing content management systems (CMS); NetForum
Experience with Higher Logic’s RealMagnet (Marketing Enterprise)
Experience working with an online community
Experience working within a marketing/digital agency or non-profit/association.
Excellent written and verbal communication skills, including the ability to present complex information in an easy-to-understand manner.
Ability to manage and write email marketing copy
Strong analytical and critical thinking skills.
Experience using Adobe Photoshop, Illustrator, Dreamweaver, and Smartsheet
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