Director of Public Relations and Communications

Marcom · Arlington, Virginia
Department Marcom
Employment Type Full-Time
Compensation 100000-110000

                                      OBJECTIVE: Manages media relations and communications for NDIA

Support NDIA’s president and CEO

  • Briefs with CEO several times weekly to stay abreast of his schedule, his needs, angles on relevant news/news of the day, media interactions for the week.
  • Schedules interviews and media appearances for CEO as he approves. Sits in on all interviews, coaches and directs as needed, records/takes notes on all interviews and provides a transcript.
  • Prepares talking points for CEO for interviews, appearances, and the like. Writes quotes for CEO’s approval. Gives background info on reporter and outlet to CEO as needed. Briefs CEO on “need to know” info aside of the engagement.
  • Works with CEO to put forth his messaging and vision for media; devises plan to accomplish this.


Press interactions

Connects media with NDIA experts and officials.

  • Fields queries from media, runs them by the appropriate NDIA contacts and, if necessary, schedules interviews. Provides reporters bio information on speakers.
  • Moderates interviews for scope and content to ensure consistent messaging; keeps discussion on track and away from areas on which NDIA cannot or should not comment.
  • Checks reporters’ stories for accuracy. Keeps log of stories for president’s report done several times a year.
  • Makes materials, such as white papers and reports, available to media.


Maintains media contacts who cover the defense industry and military for both trade outlets and general news outlets.

  • Engages with reporters on subjects of interest to them; stays informed on media personnel beats and changes.
  • Alerts media to events of interest and available NDIA officials and subject matter experts for relevant news of the day.
  • Pitches news stories to outlets. Books interviews.
  • Courts new sources and outlets.
  • Writes press releases, advisories and statements; crafts quotes for NDIA officials and experts; distributes these via email to media list and/or PRNewswire, posts these on homepage.


NDIA staff preparation

Prepares NDIA officials – staff members, division leaders, subject matter experts, guests – for media engagements.

  • Time permitting, discusses subject matter and areas that can and cannot be discussed with media, when to go on and off the record and/or on background.
  • Coaches NDIA staff new to working with media.
  • Suggests opinion pieces, story lines, interviews and objectives with staff to maximize exposure. Works with willing subjects on preparing and writing these pieces.
  • Meets with the most-engaged departments on present and future projects for media planning and preparation as well as scheduling among other events and projects.


Event media management

Media manager for NDIA events open to press.

  • Alerts reporters to events that cover their areas of interest. Keeps updated media list throughout event. Gives registered media daily updates of pertinent information and coverage opportunities.
  • Creates media events such as roundtables, press conferences and other interactions, working with officials to make event panelists and speakers available to press. Acts has host, sometimes as moderator; keeps event running on time and ensures all media get a chance to ask questions. Informs speakers and their personnel of media who will attend interactions.
  • Works closely with respective meeting planners on media rules of engagement for events. Creates media guidelines, manages newsroom, responds to reporters’ needs; works with public affairs officials and public relations personnel of event speakers.
  • Manages all queries regarding media.
  • On call to media and event officials throughout event.
  • I/ITSEC public relations manager. Handles press interactions for NTSA, writes releases and advisories, manages media campaign.


General and administrative responsibilities

  • Designs media campaigns for events or products as needed. These include a comprehensive media list, setting up engagements, writing press releases and promotional material and working with staff involved with the project.
  • Collaborates with social media manager as needed.
  • Maintains subscriptions to several major news outlets, defense trade press, work tools such as AP Styleguide Online. Files monthly expense reports.
  • Keeps contracts for Meltwater, a subscription service that tracks news mentions and clips, and PRNewswire, a national press release service.
  • Maintains biographies of pertinent NDIA officials.
  • Keeps records of all interviews, press releases, planning, etc.
  • Provides clippings list for board’s president’s report several times a year.
  • Informs staff of absences so they may field questions in media director’s place. 


EXPERIENCE LEVEL AND REQUIREMENTS:

  • Recommend 10 to 15 years of experience in journalism or public relations or affairs, preferably involved in the defense realm.
  • Bachelor’s degree in journalism, public relations or related field; master’s degree and/or public relations accreditation a plus.
  • Solid writing and editing abilities with good grammar practices. Previous press release and media alert experience preferred but not necessary. AP Styleguide knowledge a plus.
  • Skill with video, audio, photography, graphics, social media a plus.
  • Ability to manage multiple, multifaceted projects at once, especially surrounding breaking news; works well with others, particularly on event collaboration.
  • Proficient at research, lead generation, project development, thoughtful media campaigns.
  • Perceptive; must manage responsibilities and devise plan for forthcoming NDIA events, including anticipating needs and preparing those involved.
  • Public interaction, networking, public speaking as representative of NDIA.


EXPECTATIONS:

  • 24/7/365 availability to deal with media, breaking news, NDIA officials’ needs.
  • Continuous access via email and phone via company-provided cellphone and laptop. Both devices are to be on person when away from office.
  • Responsible for backup setup when absolutely necessary.
  • Respectful and professional demeanor. “Media face” of NDIA.
  • Collegial; must be able to work with other NDIA departments and division officials as well as federal and congressional officials.


Thank You

Your application was submitted successfully.

  • Location
    Arlington, Virginia
  • Department
    Marcom
  • Employment Type
    Full-Time
  • Compensation
    100000-110000